Launching November 2026

Sell anywhere. Run it all from one place.

Your online store, payments, delivery, and stock in one app, built for how Nigeria buys and sells.

Free to join. We'll ask a few questions about your business next.

  1. New order from Adaeze 2 × Ankara wrap dress ₦45,000
  2. Payment received Bank transfer, matched to the order ₦45,000
  3. Rider on the way Picked up from your store 2:15pm
  4. Delivered Signed for by Adaeze 3:40pm

Keep selling where you already sell.

Orders from your chats, your social pages, your shop, and your own store all land in one place, with one stock count. Sell the last pair of earbuds in a chat and it's gone from your store in under two seconds.

A phone-accessories seller checking an order on his phone at his kiosk in a busy plaza

Everything a sale needs, already connected.

No more payment links, a separate rider app, and a stock notebook. Tradia does each step, and each step knows about the others.

Hands packing amber skincare bottles into a kraft box, with a phone beside it

Orders and stock, together

Every order, from every channel, in one list. Pack it, book the rider, done.

A delivery rider handing a parcel to a customer at the gate of his apartment block

Delivery your buyers can follow

Pickup, your own riders, or a Tradia delivery partner, with tracking from door to door.

  • Your own store

    Built from your phone in an afternoon. Use a Tradia address or your own domain.

  • A checkout people trust

    Card, bank transfer, USSD, and virtual transfer. Every payment matched to its order.

  • Delivery, booked from the order

    Pickup, your own riders, or a Tradia delivery partner, with tracking for you and your buyer.

  • Orders and stock together

    One stock count across every channel, so you never sell what you don't have.

  • Numbers you can act on

    Sales, best sellers, and repeat customers, on a dashboard that fits your phone.

  • Money held safely

    Buyers pay into escrow. You're paid out when the order is complete.

What your buyer sees at checkout: the delivery fee up front, and the ways Nigerians actually pay.

Coming soon

Go live, and let people buy without leaving the show.

Nigerian merchants already sell live. What's missing is a way to take the money and ship the order without the buyer leaving. Tradia puts the cart, checkout, and stock inside the stream.

  • The cart lives in the stream

    Buyers add to bag and pay without leaving the show. No more "check your DMs for the account number".

  • Holds up on a weak signal

    Video steps down, and drops to audio if it must, so buyers on a poor connection can still listen and buy.

  • Replays still sell

    Missed it? The replay keeps the same cart, so late viewers can buy too.

Learn about live shopping

From a market stall to a national brand.

See what each gets
  • A gadget seller holding a stack of boxed products

    Traders

    You sell from chats, a stall, or both, and the orders are real. Get a store, take payments, and stop keeping track by hand.

  • A home baker smiling as she holds a boxed cake tied with string

    Growing brands

    You've outgrown the free tools and the spreadsheet. Get stock that stays right across channels and numbers that tell you what's working.

  • An operations lead in a navy blazer holding a tablet

    Large businesses

    Several locations, several teams. Get roles and permissions, API access, and an uptime commitment in writing.

A shopper on his sofa at home opening a delivery box of new sneakers
Shopping, not selling? One Tradia account works in every store, and your payment is held until your order arrives. For buyers

Get one of the first 500 spots.

Tradia opens to 500 Nigerian merchants in November 2026. Tell us about your business and we'll be in touch.

What happens next

  1. You get a confirmation email straight away.
  2. We email you when your spot opens.
  3. A Tradia teammate helps you set up your store.
A cook sealing takeaway orders into paper bags in her kitchen, with packed orders lined up on the counter
Step 1 of 2 About you and your business

Enter your business name.

Enter your name.

Enter an email address like you@business.com.

The number you chat with customers on.

Choose what you sell.

Questions, answered.

More in the Help centre, or ask us.

When does Tradia launch, and what's in it?
Tradia opens in November 2026. It comes with everything you need to start selling: a store builder, checkout (card, bank transfer, USSD, and virtual transfer), orders and stock in one place, delivery through our partners, a sales dashboard, and one Tradia account your buyers use in every store. Live shopping follows soon after.
Can I sign up as a merchant today?
Not yet. Merchant sign-up isn't open, so the way in is the waitlist. Join it and we'll email you when your spot opens. The first group is limited to 500 Nigerian merchants.
How much will Tradia cost?
There's a Free plan, plus Basic, Pro, and Enterprise plans from ₦10K to ₦50K per month. We take a small commission on sales (0.2%) and charge 1.3% to 1.5% per transaction to process payments.
I already sell in chats and on social media. Do I have to stop?
No. Tradia works alongside the channels you already use, it doesn't replace them. Orders from your chats, your social pages, your shop, and your online store all flow into one stock count, one set of reports, and one delivery process. Your stock count stays the same everywhere, updated in under two seconds.
Is this only for small businesses?
No. Tradia is built for businesses of every size and every type. Market traders, growing online brands, and large national merchants all fit. Enterprise plans add custom integrations, API access, and a written uptime commitment.
How is Tradia different from other platforms?
Most commerce platforms were built for other markets and add Nigerian payments, local delivery, and live selling as an afterthought, if at all. Tradia is built Nigeria-first: your store, payments, delivery, live shopping, and a real uptime commitment in one place.
Can I join if I'm outside the big cities?
Yes. The first group is open to merchants across the country. Partner delivery starts in the largest cities and expands soon after. Pickup and your own delivery work anywhere from day one.
What happens to my data?
Your data is yours. We don't sell it, share it, or use it to advertise to your customers. Identity checks for you and your business are built in, not optional. And you can export anything, any time, from day one. Read the privacy policy and see how we protect accounts on the security page.